![]() ![]() We then combined this research with our knowledge of best practice SEO to come up with a new site map plus detailed instructions about how to write copy and present each type of game on the site.įinally, we introduced a rating system on the site because Google looks favourably upon this kind of content and gives it disproportionate positive weight when computing site rank. Next, we conducted keyword research into the different categories of brain game, in order to understand the mindset and lingo surrounding the different categories. We also analyzed competitors’ sites but they weren’t particularly compelling references because brain game sites are devised to appeal to children, the industry’s primary user group. Instead, we reviewed the design mockups for the new site and consulted on those layouts. ![]() Thus, Cogney analyzed the existing site for content but otherwise completely ignored its design and layout. Like many clients which were already famous brands, the website had authority but its on-page SEO was deficient. ![]() Rather, the directory page was just one big list of all the games stated by their proper names. Games were not classified by type, e.g., memory game, concentration game, problem solving. Pages were written without any intention to rank for a specific keyword. The site was #1 when it came to authority, because it was the best-known and most established brain games brand in the world but their old site suffered from some glaring problems. “There is little or no generalization to natural settings or to larger cognitive domains, such as working memory, that are supposed to be improved from practicing specific cognitive training games.In order to understand why ranked poorly for keywords obviously relevant to brain games, Cogney did a thoroughgoing analysis of their existing site. “It is not that people do not improve - they do, but only at playing the particular game,” said Russell Barkley, Ph.D., in a Facebook post commenting on the study. It found that much of the positive evidence Lumosity references on its website comprises non-peer-reviewed studies, which do not adequately prove the company’s claims. While this does not invalidate the results, it does mean they would likely benefit by reporting positive results.Ī study, published in Psychological Science in the Public Interest, examined more than 130 existing studies on the efficacy of brain training. Five of the seven authors are employees of Lumosity. One large, randomized, controlled study, funded by Lumos Labs, found greater cognitive functioning improvements in participants who used Lumosity for at least 15 minutes, 5 times a week, for 10 weeks when compared to a control group. To unlock access to the entire suite of games and features, users can purchase an auto-renewed Lumosity Premium membership for $59.99 a year, or $11.99 each month. How much does Lumosity cost?Ī basic membership with limited access to games is free. Lumosity does not recommend the program to prevent or treat any medical condition in particular. Lumosity is marketed for the general public, but it is not designed for children under 13. Users can review scores to see where they performed best and worst. Lumosity evaluates brain “fitness,” and dynamically updates the difficulty of each player’s games as she succeeds or fails on certain tasks so that she is always challenged, but never too frustrated. When the screen refreshes with more items, the user must select a new item that was not previously chosen. Players see items in a tide pool, tap one item, and must remember their choice. Other skills include flexibility, speed, and language. The app can target a large variety of skills including ADHD trouble-spots like memory, attention, and problem solving. Then Lumosity creates a personalized training program of games designed to challenge each user in the five core areas of their highest-priority cognitive abilities. How does Lumosity work?įirst, users take a Fit Test to set a baseline score on three central games and to see how they compare to others in their age group. It is available online at, or on a phone or tablet via the Lumosity app. Lumosity games are derivations of tasks commonly used in cognitive psychology, such as the Eriksen flanker task and Corsi block-tapping test. Lumosity is a brain-training program with more than 50 games designed by neuroscientists to improve cognitive skills by practicing them over and over again with games. ![]()
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